The power of advertising is a weapon that the industry giants have used for a long time. The subliminal undertones of secret advertising is not a secret anymore. One reference said we perceive an ad for a brand, we make an instant judgement of its emotional value and store this subconsciously as a marker for future reference. If the emotional value is positive (kind, warm, sexy, cool, successful and so on) we are subconsciously “conditioned” to invest the brand with this positivity. The consumer patterns of our life are the ticket that retailer love. Just stop and reflect for a moment on the goods you have purchased and at times you probably didn’t really need them. The expression retail therapy is a common household term. When you go shopping are you thinking actively for every item you purchase or is it your subconscious?
One research study said subconscious is automatic, effortless and unaffected by attention. The brain doesn’t have the capacity to pay attention to (every) image, even images that act on our subconscious simply do not get registered. Because of this subliminal advertising is banned in the UK. I was reading another research paper and on how the public is manipulated in their purchasing patterns or habits. This direct reference in part from the paper The behavioural and cognitive perspectives tend to examine the consumers’ psychogenic needs in a rational way and what is missing here is the irrational behaviour, which constitutes almost ninety per cent of our unconscious behaviour in everyday life. Advertising and marketing people apply psychoanalytic concepts to create unconscious desires into the consumer’s mind in order to sell products that are not needed but that they can make us feel better.
For centuries religion has had a hold on the masses with the use of fear and reprisals. Subconscious responses to God is a subheading in another article I found. It went onto say how even our beliefs can effect us : A study in Finland explored how religious and non-religious people responded to the idea of God. The researchers used electrodes to measure how much sweat people produced while reading statements like “I dare God to make my parents drown” or “I dare God to make me die of cancer”. Unexpectedly, when nonbelievers read the statements, they produced as much sweat as believers — suggesting they were equally anxious about the consequences of their dares.
This year the media has highlighted the minority plight against racism. Despite being educated in western civilisation some individuals fail to recognise their subconscious behaviour in racism and inequality. These unconscious biases develop at an early age. The biases emerge during middle childhood and appear to develop across childhood as unconscious biases that have effects on their behaviour. The Unconscious biases can be reduced or eliminated by taking steps to minimise the impact of unconscious bias in society.